A Brand Guideline is a document that defines a brand's identity and ensures consistency across all platforms. It covers key elements like the logo, color palette, typography, tone of voice, and imagery. These guidelines maintain a cohesive and recognizable brand presence, reinforcing trust and recognition with the audience.

Social media management includes the process of creating, scheduling, analyzing and engaging with content posted on social media platforms. A brand's online presence is managed and optimized through various social media channels to achieve specific marketing and communications objectives.

Create functional, user-friendly websites and web applications. Front-end developed websites focus on the user-facing side of their work, while back-end developed websites make it functional and secure.

Search Engine Marketing (SEM) is that SEO focuses on optimizing a website for organic search traffic, while SEM includes both organic search and paid advertising to attract traffic. Both SEO and PPC are ways to market your business in search engines.

AI-powered marketing automation streamlines marketing processes, automates repetitive tasks, and reduces manual intervention, allowing marketers to work more efficiently and focus their time and resources on high-impact activities like strategy development and creative content creation.

Video editing is the art of manipulating and combining video files to create a completed video project. Video Editors will cut together film clips, alter and correct sound mixing, add digital effects, and make other essential technical changes to video files.

Out of Home advertising: explained. Often referred to as simply OOH, Out of Home advertising is the collective term for any adverts found outside the home. Billboards, bus shelter posters and checkout advertising all fall into this category.

Paid marketing refers to any type of digital advertising strategy in which a brand creates promotional content for users based on their interests, buying habits or past interactions with a company.

Performance marketing is the term given for online campaigns in which advertisers pay marketing companies or advertising platforms for results achieved, such as clicks or conversions.

Public relations in marketing is a company's use of tactics and strategies that generate brand equity, build a positive image, highlight product and service launches and updates and ultimately boost sales and revenue.

Graphic design is all about communicating and promoting a brand's products or services in a visually appealing way. Not only that, but all the materials created need to adhere to the company's visual identity.

Mobile application development is the process of creating software applications that run on a mobile device, and a typical mobile application utilizes a network connection to work with remote computing resources.

VFX is artificial imagery used to create false images and scenes on a screen that are not shot with a raw camera lens. While the animation is the motion graphics and the movement of the graphics and pictures are used. VFX creators do not have to learn 2D and 3D animation.

Guerrilla marketing is an advertising strategy that uses unconventional tactics to delight and attract customers. It is an alternative to traditional marketing, such as print media, television commercials, billboards, and direct mail.

Influencer marketing is a form of marketing that enables businesses to collaborate with individuals who have a following for increased brand exposure. Companies may ask a person with a large following to publish social media content that promotes their products or services.